Old is definitely young as campaigns are blurring the boundaries of age while empowering the wise. American Apparel recently launched their Advanced Basics line.
“American Apparel tells us that no matter who we are—or how old—you’ll still get the chance to spread your legs in the name of commerce. And isn’t that what the postmodern American Dream is all about?” - Adweek
It also just seems like an eccentric version of Dove’s campaign for Real Beauty.
…Or maybe Dov Charney just took a lesson from Ari Cohen’s blog where AA advertises: AdvancedStyle
and Steven Meisel for Lanvin FW12 took a que