”Animated gifs are the first artform of the internet, and they are in some way the future.” - member of the New Aesthetic
“Animated GIFs in the ’90s used to be kind of hokey,” said Weir, who became obsessed with the looping visuals while cranking out banner ads last summer during an internship at a Los Angeles ad agency. But the technique of embedding a single image file with hidden “frames” timed to create the illusion of movement has become a promising artistic tool. “Because of faster, fatter internet pipelines,” he said, “you can create much bigger, more interesting files.” - Wired Magazine
Animated gifs is the attempt of humanizing the internet - the attempt of merging the physical and virtual. This is why stop motion graphics is seen as a hot topic of artistic expression and brands now are implementing this once “hokey” expression as a new form of meaning.
From a brand example, check out this Dove Chocolate commercial:
Megabytes of Spring posted on Today / Tomorrow
Prada’s Parallel Universe Campaign by Vahram Muratyan known for his famed NY vs. Paris Illustrations reviewed in this post back in October
Burberry: 2012 London Fashion Week showcase via Twitter
Vintage photos take on a new history and afterlife by photoshop wizard Kevin We