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The art of science: Stunning, psychedelic images from Fabian Oefner

As we move further into the information age, we’re starting to explore how our data and the abundant information we have access to can be visualized in order for it to be understood. Infographics, emoticons, visual sharing apps (Instagram, FB, etc…), this Nike visualization from the chip in your sneaker, and the entire industry of wearable data, are all examples of us attempting to develop platforms to understand order in chaos, and gain clarity in an age where information is overwhelming. As we move along the Visualization trend trajectory, we’re starting to turn intangible data into tangible clarity. 

Fabian Oefner shares breathtaking images at the nexus of art and science, which beautifully capture unique moments of physical and chemical drama. With his work, he plays around with sight, sent, and sound and captures them all in a way that visualizes the invisible by allowing us to see chemistry. 

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Dancing Colors “The Pillar” (2013) This is a visualization of sound. Colored crystals leap from the surface of a speaker as it emits sound waves. 

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Grain of Scent (2013) Tiny individual droplets of a liquid mixed with spray paint hang in the air for a fraction of a second, forming a scent sculpture.

Iridient No. 03 (2012) A floating soap bubble is captured at the moment it bursts, and surface tension is broken.

via TED

Brands Beware - Your Visual Assets Are Your Greatest Assets

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Karl Lagerfeld just launched his very own line of emojis. Now, this is genius and I’ll tell you why: it’s the perfect example of how brands MUST rely on their visual brand assets as a major form of communications. We are speaking with visuals now more than ever and while consumers have turned into content creators with brands, they are now going to expect that you speak their language —and in this case, it’s their visual language. 

Brands have an incredible opportunity to elevate their visuals, no longer just using them for marketing communications, but actual engagement communications and that type of PR is priceless. 

via Daily News

The poem tells the story of women in her family who for generations have been taught to unconsciously shrink while making space for the men in their lives. It garnered 3+Million hits and counting, proving that while female empowerment is on the rise, we can never underestimate the power of accidental inheritance

How Social Media Wrote Its Eulogy for Philip Seymour Hoffman

An excerpt below by Paul Ford and Matt Buchanan, for The New Yorker highlights a key aspect to the way we are shifting our process of mourning death enabled by the collective spirit of social networking: 

"In the pause between the initial news and the more detailed reports, social media began to hammer out its own narrative of what had happened and what Hoffman’s life meant. On Twitter and Facebook, there was a flood of images, video clips, and animated GIFs, as well as quotes from past interviews about fame and craft and addiction. In the absence of aready-made narrative about Hoffman, Twitter supplied one through the piecemeal brute-force chronology of the cascading timeline; every second or two, a new piece of content arrived. Gradually, the stories provided by media outlets grew denser. A few filled in the details of his death and reported that a drug overdose was involved; many more focussed on the highlights of his life.

Finding the right image meant more attention, more favorites, and more influence. In the currency of social media, black and white trumped color; pensive, vulnerable expressions won out; content about Hoffman’s addiction was more relevant than that without; and a scene from Almost Famous,” in which Hoffman’s character dispenses practical wisdom about being “uncool,” became the video clip considered the most illustrative of his life.

Twitter participation makes you a node in a network, passing news to your followers; it’s peer-to-peer grieving. Twitter binds the process of informing to the process of emoting, a result of the truncated nature of the medium and of its reward system. However, as the graph below shows, this pathos turned to bathos. The number of tweets about Hoffman surpassed the number of tweets about the Super Bowl less than thirty minutes after the news of his death broke, but within ninety minutes, by 3 P.M., the Super Bowl had regained supremacy on Twitter.”

By Paul Ford and Matt Buchanan, Writers, The New Yorker