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I have a bad case of ‘Fauxsumerism’

A few years ago in grad school a friend of mine was researching online shopping behaviors. While shopping online at J. Crew he noticed that I put items in my cart, but could never actually bring myself to check-out. This basically means that I’m using online retail sites as inspiration (which reflect my aspirations) by digital window shopping. 

The Cut recently referred to this as ‘Fauxsumerism’, or a.k.a.: Digital Window Shopping. 

It’s not that I’m not social. I’m social enough. The tools you guys create actually manufacture unnaturally extreme social needs. No one needs the level of contact you’re purveying. It’s not nourishing. It’s like snack food. You know how they engineer this food? They scientifically determine precisely how much salt and fat they need to include to keep you eating. … This is what you’re pushing. Same thing. Endless empty calories, but the digital-social equivalent. And you calibrate it so it’s equally addictive.

Dave Eggers, The Circle

The Media’s Mixed-Up Way of Defining Feminism


Not to ruin the rollicking good time being had here, but maybe if we were quicker to explain the basic tenets of feminism than we are to publicly lambaste women for saying the “wrong” things about an ideology they’ve been misinformed about, we’d have fewer women saying things like “I’m a feminist, I guess” and we’d definitely have to hear the words “I don’t want to sound like a feminist but…”


this is an excerpt taken from the brilliant article by 

Pharrell’s art show ‘celebrates women’


…and another one bites the Artastic dust. 

Last year, I reported how the democratization of art is seeping into pop music, courtesy of Jay-Z and the glorious Lady Gaga. Now that the museum experience has shifted to full-fledged spectacle, I guess it’s only natural that it becomes part of pop culture.

With Jay-Z in particular (see post here), he spearheaded the shift away from “rims” and “Crystal” and into Art, shifting excess and flash to democratized cultural know-how, social responsibility, consciousness and klout. Lady Gaga of course, democratized high-art and fashion, turning herself into a constant performance piece and her recent album, POP ART, opens the door to pop-art culture.  Pharrell is just next up to bat, but some aren’t exactly in agreement with his motivations, especially with his recent exhibit in Paris celebrating women, who some say is a tainted experience. 


To read more on Pharrell’s exhibit go here

The art of science: Stunning, psychedelic images from Fabian Oefner

As we move further into the information age, we’re starting to explore how our data and the abundant information we have access to can be visualized in order for it to be understood. Infographics, emoticons, visual sharing apps (Instagram, FB, etc…), this Nike visualization from the chip in your sneaker, and the entire industry of wearable data, are all examples of us attempting to develop platforms to understand order in chaos, and gain clarity in an age where information is overwhelming. As we move along the Visualization trend trajectory, we’re starting to turn intangible data into tangible clarity. 

Fabian Oefner shares breathtaking images at the nexus of art and science, which beautifully capture unique moments of physical and chemical drama. With his work, he plays around with sight, sent, and sound and captures them all in a way that visualizes the invisible by allowing us to see chemistry. 


Dancing Colors “The Pillar” (2013) This is a visualization of sound. Colored crystals leap from the surface of a speaker as it emits sound waves. 


Grain of Scent (2013) Tiny individual droplets of a liquid mixed with spray paint hang in the air for a fraction of a second, forming a scent sculpture.

Iridient No. 03 (2012) A floating soap bubble is captured at the moment it bursts, and surface tension is broken.

via TED

Familiar Findings: Multiple Selves.

A few years ago I started finding split identities, or multiple ones, represented in campaigns, movies, entertainment and art.

I sourced an article from  NYMAG  ”Self Help” Issue that read:

"Somewhere below or above or beyond the part of you that is struggling with weight loss or procrastination or whatever your particular problem might be, there is another part of you that is immune to that problem and capable of solving it for the rest of you. In other words, this master theory is fundamentally dualist. It posits, at a minimum, two selves: one that needs a kick in the ass and one that is capable of kicking." 

In images 1- 3 above, a new YouTube campaign shows two selves while alluding that the brand itself is nothing w/o its multiple identified content creators. The tagline reads: “Help us make up what we want to be.”, featuring Michelle Phan, discovered on YouTube in 2012, now holds a million dollar L’Oreal make-up contract. #youtube #forthepeople #sharedbrand (2014)

From an earlier spotting, Leland Bobbé’s Half-Drag project sprang from his work with Neo-Burlesque. ‘My intention with Half-Drag is to capture both the male and the alter-ego female side of these subjects in one image.’ *See: Fragmented ID, Feb. 2013

Mad Men Ad, March 12, 2013

The last image is a collage by John Stezaker. Stezeker was featured on Design Observer, Saatichi Gallery and Elephant magazine for their Autumn 2012 issue.