Bubby’s Restaurant Menu via itsakilahobviously
Social responsibility and transparency is something businesses large and small have to pay close attention to. In addition to social good becoming tablestakes for brands at this point, Corporations are even beginning to reveal their Natural Capital in P&L (profit & loss) reports which focuses on Corporate Responsibility and Sustainability (CRS). Not to long ago, Puma revealed theirs.
Responsibility however, is not just about having an obligation to sustain our environment, it’s the new form of personal self expression. This is why it’s essential for brands to share this side of their business with the public. The options to participate in causes are a dime a dozen now, and with choice comes personal identity. Just like music, movies, lattes, and even the toilet paper industry has proved; choice is something that is personal, it’s expressive and it’s something we have attributed all brands to; by the way in which they’re expressed by us.
Knowing where everything comes from and providing a purpose with a purchase was an idea that was spear-headed at Tom’s shoe’s. A brand that drove the one-on-one model to the masses.
Recently, their new Marketplace launch, which allows users to shop by cause and region, opens its virtual doors to a new way of shopping and it’s not just about the clothes you buy or the cause you support. it’s about geographical location where the user now finds their personal philanthropic preference.
Marketplace and others are essentially changing the way we purchase. Our identities and the way we choose to express ourselves to the world is no longer just reflected by the brands we choose to buy, but we are also starting to identify ourselves by the philanthropic causes we choose to support.
Call it —Philanthropy à la carte.
Sourcing product is evolving in its commercial definition. This could mean that even that “made in China” tag in your sweater doesn’t sound half as bad anymore, as long as the product you’re wearing is benefiting the community somehow from which you’re buying the product from.
Other apparel and fashion brands like Maiyet, Everlane, and Zady.com have also emerged as global curators. They all emphasize the support of global craftsmanship while simultaneously providing you with the sourcing information of each thread that make up that pair of socks you just bought, and introducing you to the person that made them (something Etsy started doing a few years ago).
Lastly, transparency in process is just as important as the community in which products are made.
To illustrate this point further and show just how ‘on-trend’ this all is, Performance Art is also taking a piece of this pie. In a recent exhibit in Paris, Tilda Swinton and Oliver Saillard perform the “Creation of Fashion; ‘Eternity Dress’, where the viewer watched a dress being made from start to finish while Tilda plays the mannequin.
Brands that share their values are linking people to its brand, which provides a dimension to ones own identity; both for people and for the brand. Brands that are sharing their responsibility capital aren’t just showing off that they’ve checked off that box but they are actively bonding themselves with their people and their purchasers. Brands have become a huge part of our self-expression and self-actualization, and philanthropic choice is no exception.
- Lucian Perkins for the NYtimes, Sidestepping the Digital Demimonde
”A Period of Juvenile Prosperity" series, 2006-09
"You used to have to be really in the know, if you’re at a certain punk show at CBGB’s, that had a certain cachet. If you had an original T-shirt from a first Metallica show, that is really something. You’d have to scour record bins to get an original pressing. Now all of that stuff is available via YouTube and eBay. It really changes the dynamic.”
"Where once the counterculture prided itself on obscurity, now the idea of being invisible is less seductive to people,” said Fred Ritchin, a professor of photography and imaging at New York University. “More and more things are done to be photographed. They don’t count unless they’re photographed.”
Real Beauty”” is something generally associates as a female cultural issue but what happens to the convo when the gender of the same topic is swapped?
We’ve seen that the male and female gender is becoming much more fluid than in previous decades and here’s another great example. Even if this is supposed to be just a silly joke, it’s still interesting to see that somewhere deep down, the pressure of physical standards are felt by all genders. I can’t help but wonder though, is “authenticity” as effective when marketing to men as it is when marketing to women? Maybe Dove Men should try it out.
You know how incredibly sexy David Beckham looks in those underwear ads? Well, popular tabloid The Sun flips those images on its head with a photo shoot of real men posing in the similar set ups.
The series is funny and provocative at the same time, showing what your average guy looks like next to the male ideal – wearing the same underwear in the same position.
Created by agency Projector, Uniqlo has launched Life Tools, as part of what they call its digital tools and services. A recent Life Tool is Uniqlo HairDo, do-it-yourself hair styles paired with Uniqlo’s latest looks. Uniqlo has created step-by-step visual guides to achieving 16 different looks with beautiful pinterest and dedicated microsite.
*Also, see these posts on the Fragmenting Aesthetic Trend
"In the world of pro video gamers, younger is better. Fresh faced teens all over the world are heading to video gaming academies, hoping to go pro." (via WSJ)
"The rising popularity of eSports, or competitive video gaming, is fueling much of Twitch’s growth. The platform has more than 600,000 broadcasters, and viewers tune in for 100 minutes a day on average.” (via FastCo.)
— Ev Williams
About a year ago, I captured a New York Times Magazine fashion spread that was dedicated to fruit as the element of inspiration for the style of the moment.
"Whimsical and funky, this sweet message is also part of a deeper belief that style has moved too far into the concrete jungle of an urban setting; and that fast fashion needs to slow down, stretch out under an apple tree in a grassy spot and linger."
I wrote about how this fashion spread and a few other spottings equate the slow food movement as no longer being about food and that the Slow Movement is a rising trend of Slow Perception. Part of this movement, like the slow food movement is allowing the material to slowly digest. Just like the food we eat, the information we digest is following the same pattern.
A few examples included:
ikono films - produces films on artworks, art collections, exhibitions and art events, presenting them to the viewer as they are, each video slowly pans over the artwork with no added fluff so that the viewer can experience “true contemplation.”
A film camera by Lomography that takes four sequential panoramic shots on a single, 35mm photo, reminiscent of the Galloping Horse by Eadweard Muybridge (1878).
Madonna’s album cover took on a similar aesthetic, symbolizing her iconic talent for reinvention over the years and the many selves she’s portrayed.
More recently, this wedding was all the rage because it had a slow motion booth.
And we can’t forget all the art exhibits that took place in the past year:
The Buckyball at Madison Square Park, featured an ever-changing light sequence that created “exuberant, random compositions of varied speed, color, opacity, and scale.” The light changes transitioned so smoothly that you could sit there for hours and not even realize the time. Most people did.
And the James Turrell exhibit at the Guggenheim, which some scorned as an “overpriced spectacle” included a light installation that transitioned into a similar manner as the Buckyball. People again, sat and awed for a few hours.
Then there was The Clock exhibit that ran at Lincoln Center and the Moma, where people lined up until 3 a.m. to experience the 24-hour film by Christian Marclay that weaves together thousands of snippets throughout the history of the movies all of which the viewers experienced in real time. The reason why the line was so long was not only due to its popularity, but mainly because there was no time limit at the exhibit and people sat and watched the clock move for hours.
And now, the iPhone 5S launched a new software that includes the ability to capture video in slow motion, meaning that Slow Perception will soon go mass.
A recent article from the NYTimes takes us full circle. In the article Life as Instant Replay, the author of Present Shock, Douglas Rushkoff states: “The way we use technology could be reshaping our sense of time and urgency. The present shock keeps us suspended in a state of constant disarray, and us to prioritize the recent over the relevant and the new instead of the most important”.
Because of the rapid instant replays via Gifs, instaVideos and twitter water cooler chats, it seems like the next wave of experiences and the tools we’re using to capture those experiences will take us out of the “information rapids” and into experiential slow-mo.
- waited at 5th ave Apple store for almost a week. this is what happens in 2013
*click on photo for source link
Finally, trend spotters can justify their Experience Economy trend in client presentations.